InfinitiePlus Magazine is a US-based monthly publication committed to delivering the latest business and community news for Longview, Texas. Its mission is to provide the Longview community with content-rich news and information for the benefit of its residents, organisations and businesses, and to become the go-to media outlet in the region.
infinitiePlus has been successfully distributing its monthly magazine in paper format for many years and was keen to make daily digital publishing a stronger part of its business strategy going forward.
Clarity Digital was engaged to design, build and host a new publishing website that would allow the client to deliver its news and feature articles to a broader online audience.
Our focus was on designing a clean and distraction-free website that is content-driven and easy to navigate by news category. In line with the client brief, we also placed trackable banner ads in multiple locations around the site, to enable the client to begin generating revenue through sponsored advertising.
Clarity’s commission also included managed website hosting, as well as ongoing content publishing, email marketing, and the development of a sales strategy for digital banner advertising.
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