2Actify is a career development consultancy based in Grass Valley, California. Led by Founder and CEO Penny Pearl, its team of experienced career coaches work with tech sector professionals in the United States, helping them to accelerate their career trajectories through the implementation of proven career strategy programs.
2Actify’s career advancement programs deliver the exact steps required for effective networking, enabling candidates to develop powerful relationships that result in introductions to hiring managers and talent scouts.
The client’s existing website had served it for many years, but no longer reflected the company’s full range of services. A new site was required to strengthen 2Actify’s brand and to showcase its unique range of coaching programs.
Clarity Digital was instructed by 2Actify to design and build a professional and content-rich website that would attract the client’s target audience and provide clear information about its unique services.
Our focus was on developing a site that not only reaffirmed 2Actify’s existing brand, but that also established the client as an authority in its niche field. The project included the development of on-site sales pages, integrated with a secure online payment gateway, allowing the client to make automated sales of its services via the website. We also built in integration with AWeber (the client’s preferred autoresponder), for the purpose of lead generation and email marketing.
Clarity continues to support this valued client through the delivery of digital marketing services, including the ongoing development and implementation of automated email campaigns.
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